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April 07, 2005
Harakuju Hip - More Than a Marketing Blip?
Marketing analysis, please:
In marketing terms we call this syncretism, "the layering of similar experience for the benefit of association through co-branding". Pretty sneaky Gwen, but also pretty smart. The song actually includes what sounds like a young Japanese girl saying "Gwen Stefani - you're just like me!" Well not really - but she does want to own more of your wallet.
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Posted on April 7, 2005 03:18 AM by gwen s211.
Filed in Movie Star Blog under gwen stefani.
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